Social Media Marketing
What is the power of YouTube?
Hi Nabeel, thanks for the question.
Yes, you are right. Video marketing is getting important, especially on social networking site Facebook. But in order to bring traffic from your video (youtube), you need to be very creative in producing a video.
From my point of view, people share the most funny videos. You need to use a funny way to bring out your marketing message. You need something funny so that Youtube users and Facebook users will help you to spread your message.
Youtube is free to register. You just need to register yourself, produce a video with normal video camera (you don't need a HD video camera), upload your video and share on social networking site. The content is the most important thing. And bear in mind, don't produce a long video. People are getting impatient. Less than 2 - 3 minutes is the best.
You can refer to the website below for more advice and tips in doing video marketing.
Hope this helps you!
Thanks for your response
i often make PowerPoint slides and then convert it into video using Windows Movie Maker
the video length is short than 1.5 minute
but these videos bring a little of visits
I am asking about how to promote it
and if there are any tools or even paid websites
Hi nabeel, in order to promote Youtube video, Youtube itself is a best tool. Make sure you fully utilize your Youtube Channel. Design your Youtube Channel. Using the proper keywords in your video title and tag. People search video by using keywords.
Here is the list of factors that Youtube considers to rank a video:
- playlist additions
- age of video
- channel views
- inbound links (links from outside of YouTube pointing to your videos).
Do a thorough research for your keywords on Youtube. Analyze your competitors, check their video content, check their keywords used (we can generate the report), check all things (the list above) one by one, you can also rank high on Youtube.
Second, put your Youtube video on social networking sites, e.g Facebook. If your Youtube video is fun, funny, interesting and meaningful, they will help you to spread automatically. Engagement is key in Youtube video marketing.
You can paid someone to help you to post on Facebook, to tween on Twitter, post on Linkedin, increase your subscribers, increase your Youtube ratings, reviews, comments, etc, but the question is, how much you can pay for in long term. My advice is - the very important factor to get traffic is the "CONTENT' of your video.