Human Website

Hi Eyman, thanks for the question. I am not quite sure what do you need to know since the topic of landing page is very broad.

A landing page is basically the page that you advertise on any forms of advertising and when people click on your ads, they land on the page. Search engines evolve, now every single page is your landing page, every page has chance to appear on search engine.

If you have to carefully optimize every single page of your website by doing keywords research, and link building.

Hope I answered your question.

thanks very much
this was what i meant exactly
how could i optimize it for general use

There is no fixed answer for the question, but you can refer my previous blog post (link below) for some tips. It depends on your consumer online behaviour.