Social Media Marketing
what is best method to start a Twitter marketing campaign?
Hi James, thanks for your question!
I myself using Hootsuite, because I can manage not only Twitter, but Facebook and Linkedin as well. I am waiting them to upgrade to Google+ as well. Other than Hootsuite, you can use TweetDeck, Twhirl, etc. But my advice is, you'd better go for Social Media Dashboard tools rather than only single function Twitter software. Nowadays, Facebook, Linkedin, Twitter and soon Google+ are the biggest four social media market you have to go for. It is better for you to use Social Media Dashboard tools to manage all of them.
Yes, it is always worth to pay for twitter for your company growth but it depends how do you use it. I can't advice you how is the expected return for using twitter because it depends on products and industry. But for my company, the return is 10% - 20%. If you blog, twitter is the most powerful tool for you to get the quality content. Just follow experts in your industry on Twitter, you will get a lot of quality content.
One thing to remember, be patient when you use twitter for your company sales. You have to influence them not forcing them to buy. You have to build relationship with them rather than asking them to buy directly.
And, twitter is a very best tool to give support to your customers.
Hope this answer your question!