Replied by Kent
on Monday, November 07 2011, 11:21 PM
Hi Jomana, thanks for the question. Yes, it works like Google Adwords but I won't recommend you to use Microsoft Ads Center because they don't have much search engine share in the market. You can focus on Google Adwords.
Replied by Kent
on Tuesday, January 24 2012, 02:26 PM
Golden Rule for Google Adworrds? Be creative in choosing your keywords and be creative when you draft your ads copy. You can refer to Perry Marshall, guru for Google Adwords.