I blogged before "Which Form of Advertising Consumers Trust the Most" last year. A research done by Neilsen about trust in Advertising on 2011.

This year, another same research done by Nielsen again on "Global Trust in Advertising and Brand Messages". The best of marketing strategy is still Word-of-Mouth Marketing. Let's study the diagrams below.

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As you can see, same as previous year that Word-of-Mouth Marketing still the most trustable form of advertising among all advertising/marketing strategies. Up to 92% people Trust Completely/Somewhat Trust recommendation from people they know.

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Again, when comes to product/service information, recommendations from people they know scores up to 90%.

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In Asia Pacific (you can get the report for free for othre regions), 94% people trust recommendations from people they know compare to global average only 92%.

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As predicted, ads in search engine results are better than ads on social networking sites except the Middle East/Africa market which ads on social networking sites perform better than ads in search engine results.

Since word-of-mouth marketing is very important, social media marketing plays very important role in engaging and influencing your customers so that your customers help you spread your products/services and companies.

If you need help in social media marketing, kindly contact us so that we can help you to develop a proper social media  marketing campaign.