From my opinion, among all the social media platform, Linkedin is the best in building business relationship. Why?

Below are 3 restrictions that Linkedin has set to force users to really serious in building business relationship.

I Don’t Know (IDK)

When you send an invitation, the recipient can choose to:

- accept your invitation
- report the invitation as a spam
- reply to sender
- archive the invitation
- mark as “I Don’t Know”

If you received nearly 5 IDK, you will receive the message below from Linkedin.

When you received 5 IDK, Linkedin will set restrictions to your Linkedin account and you can’t simply add connections.

3000 Invitations

Linkedin offers only 3000 invitations for one account. If you wish to build a large networks, e.g 30,000 (the maximum connections for one account is 30,000), you won’t have enough invitations. If you burned through all of your invitations, a Linkedin message will appear.

5 Introductions Only

Introductions are functions that give you the ability to directly communicate with someone you are not connected with. For example, Steven is your 1^st degree connection while Kevin is your 2^nd degree connection (or even 3^rd degree connection). You would like to connect with Kevin, but since Kevin is your 2^nd or 3^rd degree connection, you can’t connect with him directly. So you ask Steven to introduce Kevin to you.

Linkedin allows you 5 introductions per account. If you have used them all, you either find another way to build connection with Kevin or you have to upgrade your Linkedin account.

On Facebook and Twitter, we don’t have these restrictions that I mentioned above, you can add and follow anyone you like. Recipients can’t report you or say “I don’t know”.

The conclusion is, Linkedin forces its users to look for the right person, right target market, right way to build genuine relationship. In order not to waste your IDKs, Invitations and Introductions, you need to think carefully what your company goals are, carefully develop relationship strategies, communicate carefully, etc.

Among top three social media platform, Linkedin brings me a lot of value.

If you need help on Linkedin, feel free to contact us at 017 24 30 307.