Air Swimmers is a great product. It is fun and interesting product. Our new company Big Fun Marketing used fun marketing strategy to turn a railway station to a playground for the event. I wore a scuba diving suit, played an Air Swimmers (crown fish) to attract people.
We built a website for a contest to Guess Who is the Diver? and to win RM1000 cash and a free trip to Redang. The contest still on, go to Who is the Diver and get to know how to win them.
Rather than using push marketing strategy, we used pull marketing strategy. We turn the railway station to a playground, to engage people with fun and interesting way. They don't feel this is an advertising or marketing, they feel this is a game.Traditional way of advertising is interrupt people, but we drew people to our marketing campaign.
Below are few images and an video:
Take photo with Stastion Manager (image above)
Two little cute girls (image above)
Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form
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