I don't care about my website search engine ranking, all I need is sales!

I don't care about how many Facebook fans I have on Facebook, all I need is sales!

I don't care about how many followers I have on Twitter, all I need is sales!

I don't care about homw any connections I have on Linkedin, all I need is sales!

I don't care about how many friends I have on Google+, all I need is sales!

I don't care even care if there is new social networking site, all I need is sales!

Your websites ranking, numbers of Facebook fans, numbers of Twitter followers, numbers of Linkedin connections and numbers of friends on Google+ WORTH NOTHING TO YOU if you can't convert them to be buyers for your companies.

The weird thing is, the world is mad about those numbers!!!

 

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

How could secrets of search engine optimization be secrets when I am able to search on Google and everything comes up?

A lot of people keep asking me about secrets of SEO. My answer is NO. If you need secrets of SEO, you can get it by searching on Google. But most of them keep telling the same things - meta description, meta keywords, title tag, quality content, link building, etc.

Danny Sullivan, Editor-in-Chief, Search Engine Land and SEOmoz just rolled out Periodic Table of SEO and Search Engine Ranking Factors 2011. If you really want to know the factors that affect search engine rankings in future, follow them on Twitter and you will get a lot of valuable advices. Again, there are no secrets of SEO because they don't hide anything from you.

The real secrets affect the success or failure of search engine optimization is YOUR ATTITUDE!

1) Desire
The first chapter of all time best selling motivational book - Think and Grow Rich is Desire. You must have a strong WHY in order to succeed in SEO.

2) Keep Learning
Internet keeps changing, Google keep changing, Facebook keeps changing, everything online keeps changning. You have to keep learning to catch up. For example Google introduced +1 button, will +1 button be one of the search engine factors in future? You have to keep following and reading Google blogs to get latest news.

3) Patient
Search engine optimization is ongoing war. You can't stop optimizing after you have successfully ranked your website No.1 on search engines. Other people still doing the same thing, they keep optimizing their websites so that they are able to outperform you.

4) Never Give Up
Until you able to rank your website No.1 on Google, you never give up!

 

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

In order to rank high on Google search engine, page speed is one of the factors that you have to take care of even it carries much less weight (according to Matt Cutts) compared to other search engine ranking factors e.g relevant content, authority, topicality, etc.

Acording to Nielsen, it takes average 6 seconds for a web page to fully load and 6 seconds is too long! CEO Lew Cirne for New Relic says it's enough time for users to get distracted and move on. Please check the infographic below from Neilsen.

Even page speed carries less weight compared to other factors but you still have to manage your page speed at Google Webmaster Tools so that you have advantage compared to your competitors.

Related Article:
- Using Site Speed in Web Search Ranking

Related Video:
- Is Speed More Important than Relevance?

 

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Danny Sullivan, Editor-in-Chief, Search Engine Land talked about the Periodic Table of SEO (it reminds me of Periodic Table of Elements during school time) in Search Marketing Expo – SMX Advanced Seattle recently. The Periodic Table of SEO is one of the most important table each and every SEO companies in Malaysia have to know. It clearly shows us what are the most important factors that affect your SEO rankings.

There are four major groups of factors:

• On The Page Ranking Factors
• Off The Page Ranking Factors
• Violations
• Blocking

Source: Overview: The Periodic Table Of SEO Ranking Factors

As you can see on the table, content quality, HTML clues and your websites architecture rank the most important factors for on page optimization. While for off page optimization, links quality, your website authority, your country and your social reputation rank the highest.

And if you want your websites to be safe, never go for keywords stuffing, cloaking and get paid links.

Download the Periodic Table of SEO to boost your search engine rankings. :)

Download Links:
Periodic Table of SEO in PDF (Full)
Periodic Table of SEO in PDF (Condensed)
Periodic Table of SEO in JPEG (Full)
Periodic Table of SEO in JPEG (Condensed)

 

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form.

Inspired by the article from Computerworld Malaysia magazine – Your Guide to the Seven Types of Malicious Hackers (written by Roger A. Grimes) , I have decided to share with you the seven types of malicious attackers and how they affect your websites and your internet marketing in Malaysia.

There are seven categories of intruders:

Source : The Real Reason Your Google Search Engine Ranking Dropped

Once Google rolled out Panda algorithm, it hurt a lot of websites. Some of my friends' websites dropped from page 1 to page 50, some of their websites actually improved in ranking. Each time Google rolls out new algorithms, a lot of websites will be affected. And Google tells on Google Webmaster Central Blog, Panda was just one of roughly 500 search improvements we expect to roll out to search this year. So what you can do to make sure that each time when Google rolls out new algorithms, your website will not get affected or munimum?

Luckily, Google tells us what they want. In Google Webmaster Central Blog, Amit Singhal (a software engineer at Google Inc.) shows us a guide on building high-quality websites. The guide contains 23 questions which we have to answer.

Before answering the question, let us imagine two situations below:

Imagine....
You wanted to start a business. You rent a shop for $500 monthly in a high traffic shopping mall, you spent $30000 to renovate the shop. You were so excited because you spent another $30000 on your marketing campaign and you know you would have at least 500 people would walk in to your shop but... no one wanted to buy from you.

Imagine....
You wanted to start an online business. You get a hosting and a domain which cost you $200 per year, you hired a web developer with $1000 to developer your website. You spent $3000 on your Search Engine Optimization and you know that you would have at least 5000 people visit your website every month but....no one wanted to buy on your website.

Ok, after two imaginations, what is your answer? SEO is to rank high on search engines or SEO is to INCREASE YOUR CAMPANY SALES?? Most people give me the answer is to rank high on search engines, but what is your search engine optimization for if you can only RANK HIGH BUT NO SALES.

Your SEO purpose may not necessary to increase sales, it can be generating leads, increase your newsletter subscribers, etc. But, I am sure no one will pay few hundreds or thousands for Search Engine Marketer only to rank high on search engines. And, this is what most search engine marketers sell to their customers. They sell their customers SEO packages without knowing what the Conversion Rate and Return on Investment are. Without these two rates, you wouldn't know if your SEO success.

And Search Engine Marketers and customers feel so proud of their search engines results since their websites are on first page on search engines. But sooner or later, they find out the money they spend on Search Engine Optimization doesn't generate returns.

So, next time before you invest in any Search Engine Marketers, ask them how they can increase your company sales but not only rank high on search engines.

You can read my previous newsletter on the same issue - Top 10 Ranking On Search Engines? So What?

What will happen to your search engine ranking in Malaysia when your hosting is not stable?

Here are two things will happen:
- Your online reputation will be spoiled. Since people think you are a professional in web designing and internet marketing, your hosting instability will bring up an impression that you don't mange your hosting well.
- Your search engine ranking drops. Since Google practises real time searching, if people able to search your website on Google, when they click on your link on Google and Google brings them to a broken link (which your website is down), Google will drops your search engine ranking.

I have experienced the same thing recently.

I host my website with Shinjiru Technology Sdn Bhd. Recently, their poor service affected my search engine ranking.

My website Human Website was rank 1st Page on Google, when you used keyword "Internet Marketing Consultant Malaysia". There are few hours server down last week, my search engine ranking dropped to 6th page. On 3rd of May, they had a "DISASTER" crash on their hardisk and they sent the hardisk to oversea to retrieve the data (luckily I have backup my file frequently). It took 4 days to recover my website. 

After everything is recovered, when I check my website search engine ranking on Google with the keyword "Internet Marketing Consultant Malaysia", my website doesn't appear on 6th page anymore, not even on  50th page.

The reason I posted this topic is for you to learn from my mistake, choose the right hosting provider to make sure your website is not affected because of poor hosting management.