I received two calls in two different days from a Japanese wanted to sell me marketing information (actually until now, I still don't know what they tried to sell) via phone call. Read the conversation below. Ms A is the japanese girl who called me.
Ms A: Hi, Mr Kent, good morning, I am calling from ABC company (sorry, she couldn't even pronounce her company properly).
Kent: Yes, I am Mr Kent. Good morning, what can I do for you?
Ms A: I would like to sell you some information.
Kent: What kind of information would you like to sell to me?
Ms A: What is your humanwebsite about?
Kent: It is about internet marketing.
Ms A: Yes, we sell you marketing information.
Kent: Please specifically explain to me, what exactly you would like to sell to me that able to help me?
Ms A: Do you have an email address, I can't explain thru' phone, I will send you an email. (It made me feel so weird)
Kent: No! Before you tell me exactly what do you want to sell, I won't give you my email address.
Ms A: Mind to give me your email address because I really can't explain now, we have marketing information to sell to help you..
Kent: Ok, since I don't know what's that about, sorry, I can't give you my email address and I am busy now. Bye.
Ms A made a deadly mistake (the same mistake twice, call me exactly the same time in two days and talked about the same thing).
1) She coulnd't explain to me what exactly she could help me in a few seconds.
You are busy, I am busy, everyone is busy. If you are in marketing, you have only a few seconds to talk to a person on how can you help them, only few seconds to get people attention. We scan newspapers, we scan titles of blog posts, we read people in seconds, we are getting impatient in watching long videos, etc.
As you can see, I offer my help on Linkedin for 5 people each month. Yes, there are people requested my helps and I was able to introduce big and right connections to them. But the problem is when those big connections need proposals but those asked my help send cover letters. When they send invitations to connect on Linkedin, they didn't talk to other people's interests but keep asking what other people can do for them. With this kind of communication skills, it really makes people frustrated and kill relationship.
Remember, everyone is busy. If you don't understand how actually relationship works, you will never succeeded in your marketing career.
I bet that if the japanese girl keep using the same telemarketing technique to talk to people, she can't achineve anything.