When I started using Linkedin, I read a lot of books about how to use Linkedin. When comes to building connection/relationship on Linkedin, some experts advise you focus on quantity, while some advise you focus on quality. Neal Schaffer, the author of the book "Windmill Networking" and "Maximizing LinkedIn for Sales and Social Media Marketing" would advise that we should go for quantity in order to search for quality relationship. But Dave Gowel, another author of the book "The Power in a Link" advise you go for quality relationship. So which advice we should follow?
Both of them are correct, but we need to use it in different situations for different goals. Let me explain to you.
Mr A is an event organizer, he organizes marketing seminar, workshop and conference in Kuala Lumpur, Malaysia. While Mr B is a marketing magazine journalist, he needs to interview a lot of successful marketers in Kuala Lumpur, Malaysia.
Since Mr A is an event organizer, he needs to make sure that audience show up for his events. His goal on Linkedin is connect people who stay in Kuala Lumpur, Malaysia and who work as Marketing Executives, Marketing Manager, Marketing Director, etc in quantity.
While Mr B is a marketing magazine journalist, if he wants to interview Bill Gates, he doesn't need quantity, he needs to connect to the right person who knows Bill Gates so that the right person can introduce Bill Gates to him. He needs to have quality relationship with people that able to help him to interview Bill Gates.
Below are two diagrams showing the differences.
That is the reason why having a goal is very important when you use Linkedin, without a goal, you waste a lot of valuable to build the wrong connections on Linkedin. If you need any advice on using Linkedin, please contact us or call 017 24 30 307.