Yes, you read me. Nobody cares about your products or services (except you). What people do care about are the benefits they can get from your products or services and the ways to solve their problems.

A lot of TV commercials, printed advertising materials, websites, social media marketing strategies, etc actually inform their customers about products or services features rather than telling their customers how and what their products or services can do for their customers. As I always say, every single marketing campaign you launch, every single brochure, every single flyer or every single poster you print, every website you build or every blog you setup, you need to answer two big marketing questions – "Why Me" and "Why Now".

To answer "Why Me", you don't tell people how great your companies are or how great your CEOs are, but rather you have to differentiate yourselves from your competitors on how your products or services can bring benefits and solve people's problems. After people have decided to buy from you, you have to answer the second question – "Why Now". How you can solve people's problems NOW, what benefits your products or services you can bring to people NOW! If you fail to answer the questions, your conversion rate would be very low compared to those companies which are able to answer the questions.

For Search Engine Optimization, even if you are able to rank your website 1st place on Google for very competitive keywords, but your websites don't bring out the messages of benefits that your customers can get, you would have lower conversion rates.

Same goes to social media marketing, if your blogs, your Facebook Fan Pages, your Twitter accounts and your Linkedin groups. If you fail to focus on your readers or your customers, you would fail in long term.

Remind yourselves next time before you started another marketing campaign – How my products or services can help customers!

 

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Below is an infographic about daily deal changed coupons. (This is for American readers since the research is done for American consumers, but it does give Malaysian readers a brief idea how daily deals changed coupons)

Click the image to enlarge

Source: How Online Daily Deals Have Changed Coupons

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

For and foremost, for those readers who are not Christians. This post is about churches in Malaysia and internet marketing. I hope you don't feel offended, since I am a Christian, I would like Malaysian churches to know how important to use internet marketing to do God's works. If you feel offended, I would like to apologize to you (I believe those statistics below may help in your religions or your businesses as well).

Why Churches Need Internet Marketing in Malaysia?

According to Nielsen, Malaysians spend more time accessing internet compared to the previous year. Please refer to the chart below.

Source: http://my.nielsen.com/news/20110413.shtml

Refer the chart above, the internet usage reached 41% compared to only 25% on 2010. 34% increment in internet usage from 2010 to 2011. The biggest two groups go online are age 20 – 24 and age 25 – 34. The age 20 – 24 group spend average 22.3 hour per week while age 25 – 34 group spend average 20.1 hour per week.

Source: http://my.nielsen.com/news/20110413.shtml

Source: http://my.nielsen.com/news/20110413.shtml

Churches even need to use social media marketing to engage Malaysians. Because most of Malaysians' time spends on using social networking as their primary activity conducted online.

According to Social Bakers, total amount of Malaysians who use Facebook is 11 303 040. The penetration rate of population is 43.21%, which is almost half of Malaysian population. Please refer to the chart below for Malaysian Facebook users in last 6 months, 3 months and last month.

Source: Malaysia Facebook Statistics

Age 18 – 24 has the highest numbers of users followed by age 24 – 34. In order to engage Malaysians, churches may need to be very creative to bring out God's messages, like the video below which goes viral. The video below has 3,315,133 hits on Youtube.

 

Nowadays when people suffering, they may not call churches, friends or families to get help, but they blog, they post on social networking sites and they discuss on forums. There is very high probability that they may get wrong helps. Those wrong helps will ruin their lives.

Churches actually have to go out and solve people's problems. In the new world, they need to reach out but wait for sinners to come. They have to go out to search and help sinners. Did Jesus Christ stay in a church or traveled to help people? Using internet will reach and help more people.

Some Christians responded that internet is against God. I must say that Internet is just a tool. Internet never killed Jesus Christ, it is humans who killed Jesus Christ, it is us how to use internet to do God's works.

My last message – GO OUT AND REACH PEOPLE!!!

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Below are some social circles you can create on Google+ (funny).

Source: Some Funny Google+ Social Circles

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Very interesting Google+ statistics from Find Peple on Plus. Especially Gender Distribution and Users "Looking" for love by gender, male outnumbers female. What is your comment for Google+ based on these statistics?

Click the image to enlarge

Source: Google+ Statistics

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form