Facebook just launched a new programme that rewards Facebook users each 10 Cents to watch ads on Facebook.
Facebook users can use the credit to redeem purchasing goods on Facebook Deals (Groupon-like daily deals service). The incentive, however, is not huge. Initially, the average ad will yield one credit, which is equivalent to 10 cents. The ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers.
But...my question is, does it work for advertisers? I can open the ads without watching it because I just want to earn credits from Facebook to play games. If there is incentive to watch ads, most probably it is not working effectively for advertisers.
How do you think?