I do hope that Google+ will not last longer so that our company doesn't have to optimize another social networking site. BUT......after I joined Google+ and tried all the functions, I realized there is one very important function which for future social media marketers –
STREAM SOCIAL CIRCLE.
Recently, I have read two articles from Business Insider, written by Jason Schwartz and Alyson Shontell and I agreed with both of them.
Offline, we don't actually build social networks but we build few social circles to form social networks. Each social circle is different from another. For example, you have your personal social circle which shares something very personal. You may have another social circle which shares only your working matters. Each social circle, we communicate, we talk and we share very differently.
Same goes to online. You may have a social circle for your personal matters, one for working matters, one for suppliers and one for customers, etc. Google+
Stream Social Circles do help you in building your social circle. Facebook has the same function but Facebook doesn't make it very obvious.
So, how Google+
Stream Social Circles help you in your marketing? They help your companies even have closer relationship with your customers. You can have "Excellent Customers" stream social circle, "Good Customers" stream social circle and "Average Customers" stream social circle. For each customer's stream social circle, you can develop more specific social media marketing strategy. You use different way to communicate and engage them. Each social circle is highly targeted market. Your marketing success rate will be higher compared to general market. Most of the social networking sites are still too general for marketers, but with Google+, we can build a very high targeted market.
If you need me to invite you to Google+, just leave me a comment with your Gmail email address. If you want to connect with me, here is the link:
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