In the new world, even TV still dominate global ad spending in 2011 but digital advertising as a priority for modern media agency. 21% of media buyers says Internet and Digital is their clients' main focus, second only to spot TV. Study the infographic below, check what other media agencies doing for their marketing.

Click here to enlarge the image

Source: Digital Media as a Priority for New World Marketing

 

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Yes, you read me. Nobody cares about your products or services (except you). What people do care about are the benefits they can get from your products or services and the ways to solve their problems.

A lot of TV commercials, printed advertising materials, websites, social media marketing strategies, etc actually inform their customers about products or services features rather than telling their customers how and what their products or services can do for their customers. As I always say, every single marketing campaign you launch, every single brochure, every single flyer or every single poster you print, every website you build or every blog you setup, you need to answer two big marketing questions – "Why Me" and "Why Now".

To answer "Why Me", you don't tell people how great your companies are or how great your CEOs are, but rather you have to differentiate yourselves from your competitors on how your products or services can bring benefits and solve people's problems. After people have decided to buy from you, you have to answer the second question – "Why Now". How you can solve people's problems NOW, what benefits your products or services you can bring to people NOW! If you fail to answer the questions, your conversion rate would be very low compared to those companies which are able to answer the questions.

For Search Engine Optimization, even if you are able to rank your website 1st place on Google for very competitive keywords, but your websites don't bring out the messages of benefits that your customers can get, you would have lower conversion rates.

Same goes to social media marketing, if your blogs, your Facebook Fan Pages, your Twitter accounts and your Linkedin groups. If you fail to focus on your readers or your customers, you would fail in long term.

Remind yourselves next time before you started another marketing campaign – How my products or services can help customers!

 

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I blogged two posts are related to listening for social media marketing. The first post is Social Media Marketing - Listening and Joinning Conversations and the second is A Letter to Datuk Seri Najib on Social Media Marketing.

Why is listening so important on social media marketing?

1. What people say about your brand?
People out there may hate or love2. Understanding the latest trend of your industry

The world changes very fast, we need to keep changing our businesses in order to suit the world. By listening to your customers, you are able to do that. What is the latest technology has been developed for your industry? What are the latest social media that attractive a lot of people (new markets for you)? What people are talking now about your industry? Those are very important questions you have to answer for your company social media marketing.

Manage your brand by listening to your customers is the most direct way. If Brazilian brand theorist Ricardo Guimaraes is right, they your brand is whatever people say it is. You'd better quickly find a way to listen to them and listen to them carefully.

2. Understanding the latest trend of your industry
The world changes very fast, we need to keep changing our businesses in order to suit the world. By listening to your customers, you are able to do that. What is the latest technology has been developed for your industry? What are the latest social media that attractive a lot of people (new markets for you)? What people are talking now about your industry? Those are very important questions you have to answer for your company social media marketing.

3. Save research money and increase effectiveness
As I said, listening to your customers is the most direct way for your company brand, products or services. But other than using free tools to listen to your customers, doing survey is another way to listen to your customers. If your companies keep doing survey, it helps even more in listening to your customers accurately. You can save your money on researching and developing products or services that your customers don't need.

4. Looking for influencers in your industry
In the new world, word of mouth marketing is getting important. Companies need to look for influencers for their brands, products or services. A blog post can influence a lot of people, a video on Youtube can make a lot of people buy your products or service, a discussion forum thread can help you in increase your brand awareness, a Facebook wall post can bring you a lot of sales and a tweet on Twitter can help in you turning your companies bad image to good.
You have to look for those influencers online by listening to them first. They help you for your social media marketing.

5. Getting new products, new services or marketing ideas from customers
Sitting in the meeting room and brainstorming new products or marketing ideas doesn't help your if you don't go out and listen to your customers. It is customers who buy your products, services and your marketing ideas. By listening to your people's problem, you can produce great products, services and marketing ideas to solve their problems. Why not turn to your customers rather than depending on your marketing team only? your brand. In the new world, when they want to talk about a brand (regardless good or bad), they blog, they discuss on forums, they talk on social networking sites. How should you find out? Just listen to them by using Google Search, Twitter Search, Google Blog Search, Google Alert, Google Reader, etc. All of the tools are free. With Google reader, you can subscribe RSS feed to keep yourself updated.

Manage your brand by listening to your customers is the most direct way. If Brazilian brand theorist Ricardo Guimaraes is right, they your brand is whatever people say it is. You'd better quickly find a way to listen to them and listen to them carefully.

 

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If you are social media marketers, you have to study the infographic below from CMO.com. It is a very useful guide on which strategy to use on which social media. I learnt a lot from the infographic and it saved me a lot of time from using wrong strategy to engage my customers on social media.'=

Click the enlarge

 

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Below is an infographic shows you why you should use social media, impact social media on businesses and few example of companies use social media very effectively.

Source : Impact Social Media to Businesses

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form