Global Web Index did a mobile research on 31 countries. The stats below show in some countries mobile makes over 30% of internet time. Malaysia has almost 20% until today. The most interesting is when comes to multi-tasking or second screen, mobile ranks second after laptop PC.

The question is - are you ready for the mobile world?

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Source: Global web Index

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Source: Global Web Index

Before you advertise to aim for smartphone users, let's understand some useful smartphone behaviour statistics below by Google, Ipsos and the MMA (Mobile Marketing Association).  Sample sizes are 500 Malaysians.

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As I expected, Malaysians use smartphone to online multiple times per day since social networking site is the most use. Keep updating their status, checking their friends' statuses, etc. As you can see below.

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Among all the usages, taking photos and videos and browsing social networking is the most use for Malaysians.

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For location of smartphone usage, Malaysians use smartphone at home the most and public transport the least.

As you can see, if you would like to advertise, you may want to advertise on social networking sites.

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

 

Google carried out between March and July 2011 part of a global effort conducted in partnership with research firm IPSOS and the Mobile Marketing Association (MMA).

Below two interesting stats in Malaysia.

I am quite surprised with the statistic. I thought iPhone, Samsung and Blackberry should be the market leaders but the statisitic tells that nokia outperform other big brands. I believe one of the factors is the price.

For smartphone OS, Android is outperform other brands. One thing I like Android is, it supports flash while iOS doesn't.

If you are a mobile marketer, statistic above may help you! :)

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Are you planning to do mobile marketing in Malaysia? Then I believe you have few questions in your mind.

- What is the percentage of mobile penetration?
-  Does male of female use the mobile most?
-  If your target market is Malay, Chinese or Indian, what is the percentage of usage?
- What is the age range use the mobile phone the most?
- etc

Below are four bar graphs help you to understand Malaysia mobile users’ behaviours.

As you can see the bar graphs above, Male has high percentage of mobile penetration than female. Malays use the mobile phone the most and it is age range of 20 - 29 and 40+ have the highest percentage of mobile penetration.

The two bar graphs below show Malaysian mobile users behaviours. It seems that most Malaysians can't live without mobile phones.

Source: Synovate Global Phone Survey

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Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

Mobile marketing is getting important since there are a lot of people use iPhone, Android Phone, Blackberry, etc. Do you really need to build apps for your company in order to capture mobile market? The infographic from BuySellAds.com helps you to make decision.

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