I blogged before "Which Form of Advertising Consumers Trust the Most" last year. A research done by Neilsen about trust in Advertising on 2011.

This year, another same research done by Nielsen again on "Global Trust in Advertising and Brand Messages". The best of marketing strategy is still Word-of-Mouth Marketing. Let's study the diagrams below.

Click image to enlarge

As you can see, same as previous year that Word-of-Mouth Marketing still the most trustable form of advertising among all advertising/marketing strategies. Up to 92% people Trust Completely/Somewhat Trust recommendation from people they know.

Click image to enlarge

Again, when comes to product/service information, recommendations from people they know scores up to 90%.

Click image to enlarge

In Asia Pacific (you can get the report for free for othre regions), 94% people trust recommendations from people they know compare to global average only 92%.

Click image to enlarge

As predicted, ads in search engine results are better than ads on social networking sites except the Middle East/Africa market which ads on social networking sites perform better than ads in search engine results.

Since word-of-mouth marketing is very important, social media marketing plays very important role in engaging and influencing your customers so that your customers help you spread your products/services and companies.

If you need help in social media marketing, kindly contact us so that we can help you to develop a proper social media  marketing campaign.

 

 

"Quit your technology job. Get a PhD in the humanities. That's the way to get ahead in the technology sector."

This is the message from Damon Horowitz told a crowd of attendees at the BiblioTech Conference at Stanford University in 2011. Horowitz is also a serial entrepreneur who co-founded a company, Aardvark, which sold to Google for $50 million. He is presently the In-House Philosopher / Director of Engineering at Google.

If you don't understand what technology and internet about, you may not able to accept this. But bear in mind that, it is human world. As I always said, eventually it is human who use social networking sites, who implement social media marketing plan, who buy your services and products, who interact with you. We are dealing with human everyday.

For full article, please read Silicon Valley needs humanities students.

---

Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

According to Google ZMOT, people will read reviews, ratings and testimonials online before they go shopping. Let's see how true it is.
A survey done by brightlocal.com about Local Consumer Review 2010 proved that people do read ratings, reviews and testimonials. The most important is people trust them. Below are 10 questions asked by brightlocal.com of the survey. I hope someone can do it for Malaysian market.

1. How many times have you used the internet to find a local business in the last 12 months?
2. Have you ever read online customer reviews to determine whether a local business is a good business?
3. How do online customer reviews affect your opinion of a local business?
4. How do online customer reviews influence your decision to use/select a local business?
5. Do you trust online customer reviews as much as personal recommendations?
6. (From the list provided) Select the Business Types you have searched for via the internet in the last 12 months?
7. (From the list provided) Which of these local business types have you read online customer reviews for in the last 12 months?
8. (From the list provided) For which of these local business types does 'Reputation' matter the most when choosing a business?
9. How many online reviews & ratings do you need to read before you feel that you can trust that business?
10. Which of the following 'Reputation-traits' is MOST important to you when selecting a local business to use?

 

---

Question 1 : How many times have you used the internet to find a local business in the last 12 months?

Chart: Gender

Chart : Age

 

---

Question 2 : Have you ever read online customer reviews to determine whether a local business is a good business?

Chart: Gender

Chart: Age

---

Question 3 : How do online customer reviews affect your opinion of a local business?

Chart: Gender

Chart: Age

---

Question 4 : How do online customer reviews influence your decision to use/select a local business?

Chart: Gender

Chart: Age

---

Question 5: Do you trust online customer reviews as much as personal recommendations?

Chart: Gender

Chart: Age

---

Question 6: (From the list provided) Select the Business Types you have searched for via the internet in the last 12 months?

Chart: Gender

Chart: Age

---

Question 7: (From the list provided) Which of these local business types have you read online customer reviews for in the last 12 months?

Chart: Gender

Chart: Age

---

Question 8: (From the list provided) For which of these local business types does 'Reputation' matter the most when choosing a business?

Chart: Gender

Chart: Age

---

Question 9: How many online reviews & ratings do you need to read before you feel that you can trust that business?

Chart: Gender

Chart: Age

 

---

Question 10: Which of the following 'Reputation-traits' is MOST important to you when selecting a local business to use?

Chart: Gender

Chart: Age

Source: brightlocal.com

---

Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form

---

Need help in doing internet marketing in Malaysia, why not contact us at 017 24 30 307 (Kent) or via contact form