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We will keep updating our Online Marketing Glossary.
Blog
A Blog is short for Web Log is basically an online journal.
Conversion Rate
Percentage of your traffic that convert to sales or leads. This number is given by dividing the numbers of sale/leads by the number of your traffic send to your websites.
Click Through Rate
Percentage of times a user responded to an advertisement by clicking on the ad button/banner. CTR is one very important metric Internet marketers use to measure the performance of an ad campaign.
Direct Marketing
A form of marketing communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, street advertising, email marketing, etc.
DomainKeys
It is an e-mail authentication system designed to verify the DNS domain of an e-mail sender and the message integrity.
Email Authentication
An effort to equip messages of the e-mail transport system with enough verifiable information, so that recipients can recognize the nature of each incoming message automatically. It differs from content filtering.
Email Deliverability
Incorporates all the issues which stop your emails from arriving in your recipient's inbox.
Email Marketing
The promotion of products or services via email.
Geo-Targeting Keywords
Keywords that focus on location.
Google Adwords
AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
Google Insights Search
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
Google Set
Automatically create sets of items from a few examples.
Google Trend
Google Trends is a public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Heading Tag
It is an HTML tag that is often used to denote a page or section heading on a web page.
Image ALT Text
It stands for 'alternate text' and is the content that describes what the image is for the search engines. I
Interruption Marketing
Marketing strategies and tactics that disrupt customers' activities offline or online.
Keyword Density
It is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Keyword Niche
A group of keywords that share a single (seed) word.
Long Tail Keywords
Those three and four keyword phrases which are very, very specific to whatever you are selling.
Meta Description
It is intended to be a brief and concise summary of your page's content.
Meta Keywords
It allows you to provide additional text for crawler-based search engines to index along with the rest of what you've written on your site.
Online Community
It is a virtual community that exists online and whose members enable its existence through taking part in membership ritual.
Online Marketing / Internet Marketing
The marketing of products or services over the Internet.
Online Reputation Management
It is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility
Really Simple Syndication (RSS)
It is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Relationship Marketing
It is a form of marketing strategy which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions.
Reverse DNS
Reverse DNS (rDNS) is name resolution that looks up an IP addresses to obtain a domain name, performing the opposite function of the DNS server, which turns domain names into IP addresses.
Search Engine
A computer program that retrieves documents or files or data from a database or from a computer network (especially from the internet).
Search Engine Optimization
The use of various techniques to improve a web site's ranking in search engines in the hopes of attracting more visitors.
Sitemap
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users.
Social Bookmarking
It is a method for Internet users to organize, store, manage and search for bookmarks of resources online.
Social Media Marketing
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.
Social Networking Site
It is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.
Spamming
Send unwanted or junk email message (without permission) to (large numbers of recipients) on the Internet.
SPF Record
It is an open standard created to stop forgery of From addresses. SPF helps mail servers distinguish forgeries from real mail by making it possible for a domain owner to say, "I only send mail from these machines." That way, if any other machines try to send mail from that domain, the mail server knows that the From address is forged.
Title Tag
It is a basic HTML code snippet that just happens to be the most influential of all page-level SEO elements.
The Open Directory Project
Also known as Dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links.
Video Marketing
Doing your marketing by using videos.
