Of course, undeniably so, search engine optimization will continue to be done but it is no longer the only focus, as with a couple of years back when all people talked about was to optimize their websites for search engines. Things have changed along the way as consumers has become smarter and less gullible. The websites that we intend to build should be focused on people, on human beings and their reaction and on building healthy relationships with the end-users.
The idea is to pan out a marketing strategy based on the needs and preferences of the consumers. And based on the concept, a website-building strategy is born. Some websites are designed to look all pretty and yet allows for almost close to no communication and interaction with the site visitors.
If there is one thing that remains true, it is the fact that powerful copywriting is an important aspect of creating a website that sells.
The owner of the website need to communicate with his or her site visitors in the form of what is being written which is supported by images. The consumers need to be convinced, entertained or like the content of the website and most companies believe that having a solid landing page does the trick...every single time. Sometimes, the landing page is also known as the lead capture page which, really, says it all. The landing page is THE page that customers are led to when they see an interesting banner on another website and decides to click on it.
Believe it or not, just from good copywriting alone, sales can increase by a whopping 40 to 50 percent! In New York, the cost of producing an effective landing page with convincing copy could cost you up to USD8,000! THAT is how important the landing page is.
You see, the landing page is where we start a relationship with our potential customers. If the visitors are convinced that there is the slightest chance that you, the website owner, may be able to solve one of their problems, they might sign up for your newsletter. They're half convinced at this stage. But this is your cue to build a strong relationship with this potential customers. He or she may not be fully convinced now (no one really is FULLY convinced the first time they visit a website), but with a little bit of persuasion via your newsletters and email reminders and updates, you will slowly bring this potential customer around.
Believe you me, if at some point in the future, this potential customer converts into a customer, he or she is going be a long-lasting, loyal one. And THAT is what building a relationship is all about.
With Human Website, we have this cool tool called the eyetracking tool which helps IBM increase their email conversation rate by 60 percent. For the smaller compatriots, the conversion rate can be as high as 80 percent! With eyetracking technology, the tracking platform is laid firmly down before you launch your website, which means that it saves you time and money. With this system, every movement of your site visitors is monitored and accounted for.
And the amazing thing is, eyetracking is never outdated because we continue to upgrade and improve on the tool to suit new technologies.
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